| Degree awarded | Bachelor of Arts (B.A.) |
| Duration and credits | 6 semesters; 180 ECTS credits |
| Starts in | October (winter semester) |
| Language of instruction | German |
Media and communication in theory and practice
Today, a solid grounding in media production and use, as well as a general understanding of media-mediated communication processes, is indispensable in any occupational field. The B.A. Media and Communication programme gives you access to both through its large offering of interdisciplinary courses drawing from various disciplines in the humanities, social sciences and cultural studies. You will learn to critically examine media-mediated communication, including social media formats such as Instagram, X and TikTok as well as television formats, images and newspaper texts. You will also acquire sound knowledge of the production, use and perception of different media formats, of the media system, its development and how people communicate with and about media.
Media Studies at the University of Passau
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Heutzutage ist in allen Berufsfeldern ein umfassendes Grundwissen zu Möglichkeiten der Nutzung und Produktion von Medien sowie ein generelles Verständnis medial vermittelter Kommunikationsprozesse unentbehrlich. Der Bachelorstudiengang Medien und Kommunikation verschafft Zugang zu diesem Wissen durch ein breites Angebot aus verschiedenen Disziplinen der Geistes-, Sozial- und Kulturwissenschaften.
Du erlernst die kritische Auseinandersetzung mit medial vermittelter Kommunikation, z. B. in Social Media-Formaten wie Instagram, X und TikTok, aber auch in Fernsehformaten, Bildern und Zeitungstexten. Du erwirbst ein fundiertes Wissen über die Herstellung, Nutzung und Wahrnehmung verschiedener Medienformate, über das Mediensystem, seine Entstehung und darüber, wie Menschen mit Medien und über Medien kommunizieren.
- a varied range of modules that provide insights into the humanities and social sciences
- methods-oriented training in practical and societally relevant digitalisation topics
- great freedom of choice: pursue your own interests and strengths during your studies
- numerous student clubs and societies related to media and communication
- an extensive practical phase
- access to a multitude of media and communication occupations
- opportunities to develop and realise your own business start-up ideas
This versatile degree programme enables graduates to enter the online media as well as the traditional print, TV or radio sector. This opens up numerous potential careers, such as in content production for online media, film and television, public relations, marketing and advertising, and adult education, in teaching and research, or in a self-employed capacity. Potential employers include media and publishing houses, television stations, advertising agencies, PR agencies, political associations, NGOs, foundations, corporate marketing departments, education providers, research institutes and universities.
The degree programme comprises four module areas and a bachelor's dissertation.
Module area A: Principles and methods
The degree programme begins with ten introductory and methodological modules on the subjects involved.
Module area B: Profile-building module group
You will choose one of three profile-building modules:
- Media Education, IT and Methods deals with questions of media education, IT processes and empirical social research methods.
- Communication and Psychology provides access to linguistics and psychology in the media field and for communication processes.
- Media Semiotics deals with film analysis and scientific questions related to the interpretation of media content.
Module area C: Extension module groups
You will gain access to further subjects involved in media and communication research by taking three extension modules. All modules can be freely combined with each other.
Module area D: Practical module group
A three-month internship in Germany or abroad will give you practical experience in occupations in the media and communication field.
For details, please consult the Academic Advice Service's infosheet [German content].
This degree programme starts in the October (winter semester) each year.
With Abitur or European qualifications
Prospective students with a higher education entrance qualification from Germany or the EEA region (e.g. German Abitur or the Austrian Matura) can enrol directly for this degree programme during the enrolment period.
Prospective students with non-EEA qualifications
You will need German language skills at level C1 CEFR or higher to study this degree programme. If German was the language of instruction for your secondary school education or prior tertiary education, your academic certificates suffice as proof of your language skills. Otherwise, you will have to provide a recognised German language certificate along with your application for a place of study.
If you can provide recognised certificates for German language skills at level B2 CEFR at the time when you apply for a place of study, you may receive a conditional offer. In that case, you will be required to provide a recognised language certificate at level C1 CEFR by the time you enrol on the degree programme.
If you would like to learn German or advance your language skills, the University's Language Centre and its German Courses Passau division offer a variety of German language classes. However, if you would like to apply for a place of study on one of the University's German-taught degree programmes, you must meet the stated language requirements before you apply.
Benjamín Álvarez Gruber
Student Media and Communication
This programme was the right decision for me, also because of the personal contact with the lecturers and fellow students.
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Was the programme the right decision for you?
This programme was the right decision for me, also because of the personal contact with the lecturers and fellow students.
What is special about the programme?
I really like the concept of the study programme with up-to-date seminar topics in combination with practice opportunities at the media centre and the student societies.
Studycheck
Browse through Studycheck for unfiltered, independent reviews of this programme, written by our students.
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The Academic Advice Service is the first port of call for all enquiries related to studying at the University!
Drop us a line: advice@uni-passau.de
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