B.Sc. Digital Transformation in Business and Society
Degree awarded | Bachelor of Science (B.Sc.) |
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Duration and credits | 6 semesters; 180 ECTS credits |
Starts in | October (winter semester) |
Language of instruction | German |
What does a degree programme on digitalisation entail?
Digitalisation is fundamentally changing our economy and society. The interplay between organisations and information technology creates a need for professionals who have a solid, broad grasp of business administration and the technical skills to help shape the digital transformation.
When you study the B.Sc. Digital Transformation in Business and Society programme, you receive training in both business and digitalisation, enabling you to take on this key role. This degree programme has a strong business administration orientation and allows you to set your own interdisciplinary specialisation. You can choose whether to specialise in management (business administration) or information systems; at the same time you will have the opportunity to acquire additional competencies in communication studies, psychology, IT law or entrepreneurship. This will put you in a position where you can support the digital transformation of organisations and develop new business models.
The School of Business, Economics and Information Systems offers two master's programmes – M.Sc. Business Administration and M.Sc. Information Systems – which build directly on this bachelor's programme.
Highlights: what makes studying digital transformation worthwhile?
- Focus of the study on the opportunities and challenges of digitalisation in business and society
- Interdisciplinary subject combinations with a focus on management or information systems with digital communication, psychology or IT law
- Excellent career prospects and access to a broad business and industry network
- Optimal study conditions
- Balanced ratio between lectures, interactive exercises in small groups and e-learning courses
- Broad and interdisciplinary initial study phase as a basis for many business and digitalisation-related master’s programmes
- Focus of the study on the opportunities and challenges of digitalisation in business and society
- Interdisciplinary subject combinations with a focus on management or information systems with digital communication, psychology or IT law
- Excellent career prospects and access to a broad business and industry network
- Optimal study conditions
- Balanced ratio between lectures, interactive exercises in small groups and e-learning courses
- Broad and interdisciplinary initial study phase as a basis for many business and digitalisation-related master’s programmes
The digital transition poses new challenges for all areas of the economy and society. That’s why demand for experts and managers who not only have economic specialist knowledge but also well-founded methods, data and digitalisation skills is increasing.
Those graduating from the B.Sc. Digital Transformation in Business and Society are prepared for the challenges of a digitalised world in a multitude of ways:
- when assisting in the development and design of digitalisation strategies for companies and organisations, for instance in a business development role or working for a strategy or IT consulting company,
- for new occupational areas and interface functions in data analysis and visualisation,
- for working as specialists and managers at internet-driven businesses, in e-commerce or user experience design, or
- in a start-up environment.
Furthermore, the degree programme provides the prerequisites to access other occupational areas in education and science, market and opinion research as well as (depending your chosen secondary subject/minor) in the occupational fields of media and communication research, media management and digital services development.
This bachelor's degree programme has a strong business/economics focus. It is supplemented by offerings from neighbouring disciplines, in particular law and social sciences. The programme is divided into the following areas:
- A: Initial study phase
- B: Main subject (Major)
- C: Secondary subject (Minor)
- D: Elective modules
- Bachelor’s dissertation
This two-semester introductory phase imparts theory and methods from the areas of business, economics, law and information technology. When studying this phase, you will develop your foundational methodological, data and digitalisation competencies. You will also acquire subject-specific foreign language skills (English).
From the third semester onwards, you will specialise in a main ("major") subject and deepen your subject-specific competencies. Two subject majors are available:
- The Management major imparts knowledge in fundamental business management functions and decision fields in order to be able to assess the potential of digital technologies for these decision fields.
- The Information Systems major imparts knowledge to accompany digital transformation processes in companies and organisations (focus on the interface between business administration and digital technology).
You will also choose a secondary subject ("minor") to expand your competences and for interdisciplinary training. This deals with the challenges of digitalisation in areas that are complementary to business and economics. Minors are offered in communication and psychology, IT law and entrepreneurship.
For further details, please consult the infosheet [German content] from the Academic Advice Service.
Note: New study and examination regulation
New students starting in winter semester 2023–24 will study the programme in accordance with the new study and examination regulation (FStuPO); existing students will continue to study their programme in accordance with the regulation in force at the time of commencement. The syllabus outlined on this page is in accordance with the new study and examination regulation.
FStuPO [German content]
Infosheet from the Academic Advice Service [German content]
This degree programme starts in the October (winter semester) each year.
With abitur or European qualifications
Prospective students with a higher education entrance qualification from Germany or the EEA region (e.g. German abitur or the Austrian matura) can enrol directly for this degree programme during the enrolment period.