What the professionals say
Sigmund Gottlieb
Editor-in-Chief for Television, Bayerischer Rundfunk (Bavarian broadcasting…
“The digital revolution has a great impact on all areas of social life. The dramatic transformations strongly affect the field of communication in the wider sense, and particularly journalism. In light of these developments, quality in journalism takes on an entirely new significance, in fact making it a crucial issue. My daily experience as the chief editor of Bayerisches Fernsehen teaches me just that. It is therefore crucial for our media enterprise, the Bavarian broadcasting service, to be able to count on a new generation of young journalists with first-class cross-media training.”
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Katharina Meyer
Associate Director, Weber Shandwick
“The way we communicate and the media we use on a daily basis are rapidly changing. The digital revolution has long become a fundamental aspect of our everyday lives. In order to adequately face those changes and their speed, profound and both strategic and practically oriented teaching, as realised through the new degree programme at the University of Passau, is of great importance. A professional connection between academia and practice is key to educating excellent future advisors who will find themselves confronted with a reality of rapidly changing communication.”
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Manfred Sauerer
Managing Director, Mittelbayerischer Verlag / Editor-in-Chief, Mittelbayerische…
“This programme qualifies young people for the important role they will play in society. We will only be able to solve today’s problems when we understand the academic underpinnings of communication and know how media offerings can be optimally adapted to the way consumers use them. This will help commercial media suppliers to keep meeting their audience’s needs and thereby to fulfil their function in a democratic state. It is very likely that even more professional facets will evolve during this process.”
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Dr. Gerhard Vilsmeier
Media agency for internal and external communication
“Whether you call it Public Relations, Corporate Communications or something else: the same professional field of PR has many names. PR is an exciting field that offers excellent career prospects. The job requirements have changed significantly in the most recent decade, so much as that formal PR training is crucial for professional success in this area. The Journalism and Strategic Communication programme offered by the University of Passau virtually guarantees this, not only because of the excellent teaching but also its close orientation on actual PR jobs.”
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